Wednesday, August 17, 2005

Playboy Logo in the Wrong Places

A story from The Guardian , focuses on marketing an adult brand to children. The brand is the Playboy Logo, the famous bunny ears that have been around as long as, well -- Heff -- just about.

WHSmith, the retailer that was targeted for protest by some London schoolgirls this summer, has been selling stationary supplies with the Playboy logo. Not that the Playboy brand is a bad thing, the bunny ears are not offensive, on their own. But to sell this brand to pre-teens, is ridiculous. This isn't a question of some young thing, giving a nod and knowing glance to a clerk, asking for a condom or pack of cigarettes (or a magazine in a brown wrapper). This is merchandising a whole line right along with the Poohs, Bratz, or Hello Kittys. WHSmith or the other retailers who have similar practices know damn well what they are doing. There's a world of difference between bunny ears on Dodge Ram's mudflaps, and those same ears on a glittery pink pencil case.

I suppose the whole logo thing has been diluted somewhat. To me personally, Playboy (and the bunny ears) represent more or less, a non-stop party. I don't automatically think 'porn'. Obviously the magazine at the heart of Heffner's empire is exactly that, though I've heard there are some good articles? Anyway, I'd be the last to criticize a non-stop party, maybe I'm jealous. But porn, partying, whatever Playboy means to us, it is intended for adults and those cute little ears have absolutely no place in children's lives.

1 comment:

Anonymous said...

Right on, sister. Playboy bunny ears marketed to young girls is wrong. Breaking down, or perhaps never building, our kids' values is too easily, lazily, insidiously done. Who gets to hang on to what's good in life, if not our kids?