Wednesday, January 07, 2009

What's in a Name

An oldie but goodie Rant o' Mine.

Corporate Naming. I hate it. I really do. I was looking at a press release earlier for Fleetwood Mac's upcoming tour. And I really can't believe my eyes. Sure there's comfort in seeing Madison Square Garden and the Nassau Coliseum listed as venues. But can you imagine telling your friends, "yeah, I'm gonna hit the Blue Cross (Rochester, NY) for some fine tunes tonight." Or how about "Hey Monster Mike, I scored two tix to the Izod (East Ruthorford, NJ) - our ears are gonna bleed for sure!"

Silly indeed.

Can corporations be so desperate for market recognition that crass over-saturation is just collateral damage, and do they hold the attitude that nostalgia for the old stadium names are for the weak and unhip?

Fuck 'em.

Well, I don't think I have the chutzpah to not mention these brands when I write some entertainment pieces. I can't follow the Denver Post's lead when they refused to use the name of Invesco Field, and instead stuck to the beloved moniker of Mile High Stadium.

Or can I?