It's Exhausting!

Droid Incredible Phone

There's some dialogue from the movie, He's Just Not that Into You that has always resonated with me. Drew Barrymore's character (whose name is Mary, ironically) is tying to explain her confusing and frustrating love life,especially the pattern of communicating to schedule a meetup - and also scheduling the actual communicating - that her and and some guy have fallen into.

"I had this guy leave me a voice mail at work so I called him at home and then he e-mailed me to my Blackberry and so I texted to his cell and then he e-mailed me to my home account and the whole thing just got out of control. And I miss the days when you had one phone number and one answering machine and that one answering machine has one cassette tape and that one cassette tape either had a message from a guy or it didn't. And now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting."

My iPad

For real, this IS exhausting and not far from the truth!

I've written about this before. I have thought about it a LOT. There is an incredible, bizarre, and addictive attachment to technology that is so pervasive in everything we do. And the constant interfacing - the relentless updating - and the fucking over-saturation of information - it's just a fuckload of wild. 

But I love some of this stuff. I love that I can update my laptop's calendar, which automatically pushes to my iPad, and my phone, which are all different platforms and O/Ss, and manufacturers and colors, and I think - Hell yeah, that makes things nice. Hell. Yeah.

Tom with part of the 343 Team, being shown concept art for Halo 4

Of course, having a mobile phone is de rigueur - is it so pathetic that I feel lost without it? But it can be quite a distraction. Not always crazy about sitting with a bunch of friends and everyone is silent - texting, surfing, emailing --- oyyy.


Speaking of lost, there's my GPS, Beatrice. She's gotten me out of a jam or two. 

And there's more good tech like online banking. And shopping. Recipes. Research. Writing.

Some day we'll have these guys in our homes?

But it sure gets wonky at times. Scary - this wonderful crutch.


So, despite our repeated exposure to the EMP, the data dump, and the dancing kittens, WoW, being pwned,  the braying politicos, traffic cams, internet trolls, the unfortunate disposed royalty of [insert African Country here], and the Epic Adventure in 3-Fucking-D...



We gotta make the best of it - and try to find the way to the simple heart of things - at all times.

The Spin, the Sizzle, the Story

When I watch a movie, read a book or invest myself anything involving a story; I find myself increasingly absorbed by the telling of the story while the plot, climax and denouement become secondary interests. I know that storytelling has been around since figures were carved on cave walls or symbols scratched onto papyrus. Were there favorites among these artists and scribes?

And when histories and fables were passed on by oral tradition, surely some performed better than others? I do know of this Jewish guy, before the glory days of the Borscht Belt Catskill comedians, who excelled at stand up. (Although he often sat down among his audience.) He could craft a story that had crowds enthralled, asking questions, wanting more. He'd perform tricks too, well not really tricks - no Houdini stuff. He caused a bit of a stir at a wedding once - switching jugs of water with wine - something like that.

But the thing is, the basic theme of his stories was not so unusual, it was his delivery that impressed folks back then. Even today, he's quoted often. Good stuff from that carpenter/story teller. Good stuff.

And still, it's the process that intrigues. Why will one filmmaker use lots of bridging shots, and another favors the slash cut? CGI? Animation? Gritty urban dialogue or drawing room monologue?

This all goes to my frustration towards the average consumer and/or critic. When someone dismisses an effort, let's say a film - for example M. Night Shyamalan's apocalyptic The Happening - they might say, "goofy plot", "not enough gore", "woeful clunker of a paranoid thriller*". OK, fair enough. To each his own and all that. Personally I hesitated after hearing all this panning. So, I ended up seeing The Happening on the small screen. Well it was amped up a little bit. Surround Sound and a 40" flat screen.

But here's the point. Shyamalan's work is fascinating. The story itself was flimsy. That didn't bother me. Flimsy has it's place. But it had so much going for it. Zooey Deschanel's eyes. (Yeah, her big sister Emily is the title character on Fox's Bones.) Anyway, Zooey's got a crazy kind of flat-affect delivery, but I find it charming. Her eyes though, they were really sooo - appealing in The Happening. She could express so much with just her huge eyes. Also - the falling bodies. Amazing shot, that. Chilling in a -- straightforward way. Hey, I could go on and on. But I'm trying to keep to a point, as hazy as that's starting to become.

There is an old adage among the admen. "Sell the sizzle, not the steak." So does that imply that the message is better recieved in a slick package? It just could be so.

*This from The Wall Street Journal's Joe Morgenstern

Control Theory

I started to think about commercials. Mostly I tend to see a TV ad as a time-out so I can run and finish loading the dishwasher for the night, go to the bathroom, or email a friend. A radio commercial is just a damn interruption from some good tunes. Print ads continue to do their good job of making me feel all inferior-like. (Skinny models and well decorated homes – don’t take no rocket scientist does it?) And everyone knows that the Super Bowl is just a mish-mash of clanking helmets and grass stained uniforms that appear in-between some of the finest efforts that Madison Avenue has put forth since – last year.

And it’s this effort that I applaud. For a long time I’ve harbored a secret desire to work in advertising. I don’t know much about story-boards and branding, and the industry is not exactly stress-free. Yet it fascinates me. The concept of creating a situation or series of imagined controls that will sway the behavior of a demographic. Of course, this is all around us. It’s not just on our TVs or radios. It’s in the way I plan dinner. (If I make something they like, they might take out the trash with less fuss.) It’s in education. Religion. Politics. (Duh!) And the Wachowski Brothers made a cool couple of bucks messing around with this concept of control.

Yesterday a local radio station was having issues with the Oprah show. They played a tape of Oprah announcing she was NOT doing some sort of long anticipated give-away on that day (for whatever reasons, they are not important). But the crowd went wild anyway. The DJs were laughing over this phenomenon, and played the tape of the cheering audience over and over.

Now, they didn’t exactly use the term ‘sheeple’, but it was implied. People get in a mindset of behaviors and seem to revel in doing what is expected of them. Again and again. Though I think this is not always such a good thing, I am still struck by the process. I think back on folks like Charles Manson and Adolph Hitler, or for that matter the Rev. King. What kind of charisma, or cojones did they have for getting their disciples to follow them? In the case of the former two, I have long wondered, ‘what if they used their powers for good?’

But with advertising, there is no wondering. There is no hidden agenda. Experts in manipulation and persuasion work in all fields, but in advertising their work is celebrated. These brainiacs can come out of the control closet with their heads held high; their blatant application of influential techniques is out there for all to see. It is what it is.